Caryl Felicetta, President and founding partner of The Argyle Studio, will serve as Single Throw’s Vice President of Operations.

“To have all of our abilities in marketing, sales, and the technology together in one company, Single Throw, creates a very powerful group. We share the same philosophy and we have the same methodologies so it should be a good fit for everyone,” Felicetta said.

Larry Bailin, President and CEO, and Jim Farrell, CFO, co-founded Single Throw two years ago. Bailin says, “We are excited to have added such knowledgeable and passionate people to the Single Throw team. Our primary business is to increase sales for our customers and we know that Caryl Felicetta and Marion Reinson will be instrumental in accomplishing that goal. We will do great things together”.

Bailin and Farrell have created a measurable proprietary process, called Progression Marketing™ that increases sales for businesses (both business to consumer and business to business) by attracting imminent buyers with purchase intent to a company’s website and engineering a process that turns those visitors into long term clients. The growing client list of Single Throw includes Scholastic, Hyperion Technologies, Oxford Health Plans Inc, Select Energy, Conair, Mag-Lite, Symbol Technologies, CWR Electronics, among others.


Biographies:

Larry Bailin
In 1995, Larry Bailin, Toms River, NJ co-founded Online Resources, Incorporated (ORI), a New Jersey based Internet development company that developed and hosted Web sites and applications for businesses. In 1998, Planet Technology Solutions (PTS), Parsippany, NJ, acquired ORI from Bailin and his four partners. Bailin stayed with the company as Director of E-commerce, pioneering the E-commerce and Internet Marketing divisions until he co-founded Single Throw in 2000.
Bailin serves on the Advisory Board of the New Jersey Technology Council and chairs the Technology Committee for the Lakewood Chamber of Commerce. Bailin also serves on the Board of Directors for The Brick Township Chamber of Commerce and several companies, including Italvista, Inc.; Industrial Quote, Inc.; Collectors Toolbox, Inc.; and manufinish.com, Inc. Bailin holds a degree in Fine Arts and certifications from Symbol Technologies, Cisco Systems, and Internet and E-Commerce industry certifications.
 

James Farrell
After Jim Farrell, East Brunswick, earned a Bachelor of Science in Accounting (1983) from SUNY Binghamton, he served in the Army as a military policeman and did a tour of duty in South Korea. After his service in the military, Farrell held key financial positions: Tax Auditor for New York State Department of Finance, Vice President of Finance for Ace Inventory Service Corporation, East Brunswick and Brooklyn; and Controller of Atlantic Stereo, an electronics firm. In 1994, he became the CFO of Configuration Management, an IT consulting company, Red Bank, NJ. Six years later (2000) he and Larry Bailin founded Single Throw.
Farrell is Treasurer for Brunswick Investors, a financial investment group; a member of the Financial Executive Network; and a member of several Boards of Directors, including the Lakewood Chamber of Commerce, Configuration Management Inc., Internet Holdings Inc., and National Transportation Inc. He chairs the Technology Committee of Lakewood Chamber of Commerce and was instrumental in developing web sites for both the Lakewood and Brick Chambers. As CFO of Single Throw, Farrell is in charge of the company’s finances, Human Resources, and managing the quality of services produced by Single Throw.

Caryl Felicetta
Caryl Felicetta, Metuchen, founded The Argyle Studio in 1986 to provide clients with the same big agency ideas and talent without the overhead, bureaucracy and impersonalization of a large company. Felicetta’s expertise in system setup and application usage, her design and illustration skills honed in some of New Jersey’s top advertising agencies, and her background in computer illustration and animation led to a full-service advertising, design, and consulting business for a client base that included Fortune 500 companies, industrial product manufacturers, b-to-b and not-for-profit entities. As early adopters of digital imaging and animation, Argyle was among the first in their area to add website development and marketing as a service.
Through Argyle, Felicetta consulted on building and marketing customer-centric websites along with developing promotional materials and corporate identity for ad agencies and businesses. She often speaks at business and technology meetings on website development and Search Engine marketing. She also served on the Small Business & Non-Profit panel at internet.com's Search Engine Strategies 2002 Conference, San Jose, this August.
Felicetta received an Associates Degree in Marketing, Art & Design, Middlesex County College, 1984. A member in the American Institute of Graphic Artists (AIGA) and the Princeton Macintosh Users Group, Felicetta is frequently called upon to share her knowledge and experience at print and Internet seminars.
Among her awards, Felicetta received the Silver Award at the 1999 Summit Creative Awards, the American Graphic Design Award in 1996 and the Best in Show Newsletter Award in 1998 from User Group Network; seven Certificates of Excellence, 1990 to 1998 from The Art Director’s Club of NJ; and a Certificate of Excellence from Print’s Regional Design Annual, among others.