BASELINE
A Strong Foundation in Which to Build Upon.

Single Throw created our BASELINE Program to enable proper and increased visibility within Internet Directories. As you may or may not know there are two different tools that consumers use to search the Internet: Search Engines and Directories. Placement in both is an essential part of any good e-Business strategy. Search engines use algorithms and logical programs called “Robots” or “Spiders” to rank and rate your Website. When it comes to Search Engines, the rules change frequently and Single Throw’s INSIGHT program is designed to help your business in this arena.

Directories are very different. Directories use human editors to review and rate all of the sites submitted to them. These editors are real people that physically review, rate and rank your Website using rigorous, yet subjective standards. Most directories review on a fee basis. The most widely used directories do not guarantee placement even after payment and review. Even worse, they will only allow you to submit your Website once with only one appeal. Then your Website may never be considered for review again.

Today’s e-Businesses cannot afford to be banned from any directory. Like search engines, there are thousands of directories on the web. Looksmart alone reaches 85% of web users. Their directory is used to produce secondary results for Search Engines including AltaVista, Excite, iWon, CNN and Juno.

Yahoo results reach another 65% of web users. This is the oldest and probably most well known directory. This fact makes them very important and very difficult to get listed with. There is a tremendous value to your business in being listed properly in Yahoo’s very popular directory.

About is the directory to watch. They are currently rated sixth in the top ten Internet properties behind major players like AOL and Microsoft. The About network consists of over 700 guide sites organized into 36 channels. These sites cover over 50,000 different subjects. This directory is very granular and highly interactive. About draws over 21,000,000 unique users.

Lastly, (but not least) there is the Open Directory Project, or ODP.
ODP contains over 315,000 websites and grows at a rate of 1% per week. Because of its depth, their directory and results are used by Search Engines including: Lycos, AOL, Fast/All the Web, Google, and Hotbot.

After much (and continued) scrutiny, Single Throw has identified Looksmart, Yahoo, About and ODP as today’s most important directories for your business. This is due to their popularity, depth and reach. BASELINE is the process Single Throw uses to get your e-Business properly listed within these popular directories.

Single Throw, as part of our BASELINE process, reviews your Website using the same rigorous standards that the directories use. Single Throw will assess any weaknesses and possible infractions. Single Throw will present you with recommendations for modifications to be implemented by your web developer. We will identify the most relevant category for placement of your e-Business and work with the directories to revise our plan until proper placement is achieved for your Website.

Other Programs

INSIGHT - CROSSFIRE - PINPOINT